MACH&MACH | 23/24 autumn and winter women's shoes ordering meeting analysis
In this MACH&MACH23/24 autumn and winter order meeting, the overall color and style elements continue the brand's consistent refined girlish style. Pearly ivory, pink frosting and water bottle blue are the key colors in the whole color plate, accounting for 8%, 14% and 5% respectively. In the proportion of styles, luxury glitter has become the key style of the brand, accounting for up to 77%, while the rest of the fashion leisure and fashion commuting styles are relatively small, accounting for 15% and 8% respectively. In the proportion of styles, in order to cater to the popular party activities in Europe and America, gorgeous sandals accounted for the highest proportion, 63%.
MACH&MACH was founded by Nina and Gvantsa Macharashvili sisters in 2021. The brand inspiration came from the rebellious mainstream culture active in Georgia. The designer presented the gorgeous shoes for the holiday party dress to consumers through the camera, breaking the conventional dress culture, and matching the eye-catching silhouette with the luxurious decoration.
Key color - Pearled Ivory
The color characteristic of Pearled Ivory is the orange color tendency of low saturation and high brightness, just like delicate white chocolate. In the style of MACH&MACH, this color is mostly used in sandals, and combined with the satin with the same lustrous feeling, showing a different gorgeous feeling.
Key color - Pink Frosting
Pink Frosting, which is also high brightness, brings sweet pink shock to consumers, and single sandals are still the main style presentation. The combination of large area pink frosting and black is in line with the sweet and cool girl style pursued by the current market. It is also combined with texture satin, and creates a sweet bow, showing a full girlish feeling.
Key color - Aquarius
Aquarius has a high saturation, and its color inspiration comes from the clear blue sky. In the style application, most of them are single sandals, and the use of this color in a large area enriches the gorgeous feeling of consumers. In terms of design, it injects luxury into the main body of the shoe through the process of diamond decoration, wrinkles and other elements.
Key element -- complex lace agaric edge
The romantic and elegant lace edge and the exquisite and three-dimensional auricle edge are integrated, which will shine brilliantly in this MACH&MACH order meeting. The combination of rich layering and key pink frosting is very dreamy, highlighting the brand's consistent gorgeous feeling
Key element -- single three-dimensional rose
Rose is one of the important elements in women's shoes design, which symbolizes love. MACH&MACH applied this element to the three-dimensional flower decoration of the toe, and to the sandals and boots. Lacquered leather and layers of overlapping rose petals set the main tone of elegant and romantic shoes.
Key element -- scattered exquisite bowknot
Scattered and dotted bows are dancing on the shoes. This element has set off a boom at home and abroad, and is widely used by brands in clothing shoes and bags. MACH&MACH has applied the hot diamond element on the bow this time to show charm and femininity.
Key fabric - textured satin
The textured satin is the key fabric of the MACH&MACH23/24 Autumn and Winter Ordering Conference. The combination of the moisture and light feeling of the fabric with the oversized bow reflects the simplicity and luxury of the shoe. Use the soft characteristics of the fabric to create a pleat feeling, and the soft lines also show a romantic atmosphere
Highlights Summary
1. Key colors: pearly ivory, pink frosting and water bottle blue inject youthful romance into the MACH&MACH style.
2. Key elements: complex lace agaric edge superimposes the delicate feeling of lace and three-dimensional agaric edge, rendering a misty and romantic atmosphere.
3. Key fabrics: the exquisite and advanced texture of satin adds a trace of mystery to women's charm and improves the overall tone of the series.